For the environment, democracy, human rights:
The world has changed. So why keep communicating the same way? It’s about more than storytelling.
It’s about transformation, powered by strategy, innovation, and impact.
We are a Brazilian
impact studio.
We drive social change through storytelling, communication, and strategy. Our initiatives inspire critical thinking, combat disinformation, generate influence, and mobilize society, institutions, and governments to achieve meaningful change.
HERE, A SENSE OF URGENCY
DRIVES REAL IMPACT
Innovation, strategy, data and diverse voices unite to reimagine the future and create something entirely new. Each project is designed to maximize impact through planning, strategic actions, products and distribution.
WE TELL STORIES
THAT RESHAPE THE NARRATIVE
With diverse teams and multiplatform strategies — in cinema, streaming, social media, and beyond — we create genuine connections and strengthen networks, influencing national and international stakeholders.
WE CREATE, GUIDE,
AND EDUCATE STRATEGICALLY
As a strategic agency for social media, we combine channel expansion, metric analysis, and paid media campaigns. We offer consulting, training, workshops, and advocacy. We produce content such as e-books, presentations, and guides.
OUR
SERVICES
Bespoke strategies
for real-world impact.
MEASURE IMPACT
We partner with organizations that want to take their impact to the next level, whether they are just starting out on a new journey or getting ready to expand.
We go beyond traditional metrics by developing unique methodologies to analyze transformations in narratives, behaviors, structures, and more.
Our approach enables organizations to demonstrate progress, credibility, and influence, while unlocking opportunities for fundraising and institutional growth.
TURN MISSION INTO INFLUENCE
Across sectors, evidence consistently shows that strong thought leadership and clear positioning strengthen trust, shape perceptions, and expand access to decision-making spaces. Organizations that communicate with purpose gain recognition and are invited into conversations that shape public agendas.
We support organizations, leaders, companies, and impact ventures by helping them design clear strategies, amplify their voices, and operate with confidence in complex and unpredictable environments shaped by power imbalances and competing narratives.
The goal is to earn a seat at the right tables by building credibility, aligning stakeholders, guiding decisions, and keeping critical issues on the agenda to drive change.
CREATE AN IMPACT SOLUTION
In complex environments, effective solutions emerge from rigorous methods, synthesis, and speed.
In just five days, we design practical, collaborative strategic solutions by bringing experts together around your mission.
It’s ideal for challenges that you or your organization cannot address alone.
TELL STORIES THAT DRIVE CHANGE
Well-crafted stories shape perception, build shared language, and create space for informed decision-making. Audiovisual storytelling navigates complexity without reducing issues to slogans, helping redefine what people see as possible, fair, and urgent.
We produce documentaries, web series, and institutional content guided by strategic direction.
It’s ideal for complex agendas that require nuance and public authority, as well as for organizations seeking to translate a cause into understanding, coordination, and commitment.
SHAPE THE FEED. EXPAND INFLUENCE
Conversations unfold on social platforms—powerful spaces that influence culture and its narratives. Influence and visibility are never accidental; they are built intentionally.
We develop strategic decks and reputation roadmaps to help organizations understand what resonates, how to communicate authentically, and how to produce impactful content.
We design and execute paid media campaigns to sustain visibility, expand reach, amplify credible voices, and, of course, proactively counter disinformation.
From strategic direction to performance tracking, we support you in building a presence that is both intentional and scalable.
CONSULTING
Change is sustained by its underlying principles and the way it spreads throughout the organization.
We work alongside your team through consulting engagements focused on impact, strategic storytelling, and information integrity aligned with your mission.
At key events, we coordinate communication, action, and overall presence from start to finish, ensuring your message is clear, strong, and delivered where it matters most.
Does your organization need to generate more impact? Do you work with ESG? Talk to us at any stage of your journey.
FOR – AND ALONGSIDE
THOSE WHO
imagine
new futures
CASE STUDIES
& portfolio
projects
projects
LIES HAVE A PRICE
An award-winning initiative that reveals the true cost of the supply chain of disinformation, with a focus on climate, the environment, and hate speech. Our goal is to build a well-informed and resilient society.
Impact Map
The Impact Map is our exclusive methodology designed to inspire and guide social transformation. Through an in-depth study of contexts — from risks to opportunities — it connects actions, partners, stakeholders, and metrics across short- and long-term journeys. It works from the inside out, aligning strategy, execution, and positioning to ensure that each initiative generates meaningful impact and strengthens the organization. More than a guide, the Impact Map clarifies what is worth pursing, how to measure success, and what should be avoided. It positions projects and organizations within the broader impact ecosystem, increasing visibility, collaboration, and access to funding and strategic partnerships.
‘Eu mais um mais’
This original documentary miniseries, titled Eu Mais Um Mais (“Me and One More”), released by Greenpeace Brazil in 2024, explores climate justice. Over three episodes, it tells the stories of extraordinary Brazilians who are fighting back and creating innovative solutions. Their voices should never have been excluded from negotiation spaces.
OBSERVATORY FOR INFORMATION INTEGRITY
Oii is the newsletter for decision-makers in climate, digital rights, human rights, and information integrity in Brazil and around the world — as well as leading journalists in the socio-environmental field. We shine a lighton the supply chain of climate lies, because no one can solve what they can't see. Be the first to know, every month.
SOCIAL MEDIA CAMPAIGNS
FALA has developed a bespoke methodology that monitors audience motivations in real time and evaluates impact, with a focus on communicating socio-environmental causes.
PAID MEDIA
+650% sustainable follower growth and a +3,000% increase in reach within 7 months for a social media account dedicated to Indigenous rights advocacy.
INFLUENCER MARKETING
1.3 million total reach and 18,000 new followers generated through just five strategic posts focused on climate information integrity.
ORGANIC CAMPAIGN
35,000 engagements and a 23% authentic engagement rate across seven posts covering the 2024 floods in Rio Grande do Sul, Brazil.
Nia Tero +
Wayfinders circle
To amplify the message of Indigenous Peoples’ Guardianship and strengthen the global presence of Nia Tero — an organization dedicated to directly supporting Indigenous stewardship, safeguarding the health and habitability of the planet. Through an integrated content and campaign strategy, we expanded the institution’s reach and relevance, promoting narratives that value the wisdom, leadership, and essential role of Indigenous Peoples in protecting the Earth.
FALA, OUR NEWSLETTER
A monthly newsletter offering solutions (and creative urgency) for building a different future.
CLIMA DE LITERATURA
Development of the communications strategy for Clima de Literatura (“Literary Climate”), a cultural initiative that connects children’s literature and sustainability. The project invites children, educators, families, and readers to immerse themselves in stories that help us imagine and build a more just and sustainable world.
Instituto dara
Multimedia production of strategic content designed to strengthen the institution and expand national partnerships. Through deep engagement with leaders, coordinators, and staff, we developed a bilingual digital package (Portuguese and English) including e-books, articles, testimonials, infographics, and social media assets, along with practical guides for mothers, healthcare providers, and social workers.
CLIMATE INFORMATION INTEGRITY SUMMIT
A global event with more than 120 in-person participants, including representatives from the United Nations, UNESCO, governments, embassies, civil society organizations, community leaders, and communications professionals, alongside over one hundred virtual participants. Organized with international partners, the Summit has become a global platform for strategic collaboration, connecting diverse stakeholders and advancing public decision-making with worldwide impact. The next edition is scheduled for 2026!
LABFALA INCUBATOR
We developed a social innovation framework that empowers local and hyperlocal organizations and communications professionals to expand their reach and impact, decentralize narratives, and gain access to funding. This methodology has been tested in multiple programs and can be adapted to a wide range of initiatives.
Thais Lazzeri is the founder and director of FALA. An Eisenhower Fellow and TEDx Speaker, she leads projects in Brazil and internationally that combine creativity and purpose in areas such as human rights, the environment, democracy, and climate information integrity.
An award-winning journalist and documentary filmmaker, she received the Stop Slavery Award from the Thomson Reuters Foundation for her work on human trafficking and forced labor, among other national and international honors over the two decades of her career.
She was selected for the Global Program of the Eisenhower Fellowship (USA), which recognizes visionary leaders committed to social impact and the development of collective solutions to global challenges.
She is the creator of Lies Have a Price, a multiplatform program that reveals the true cost of climate disinformation, and of the Observatory for Information Integrity, because no one can solve what they can't see.
She believes that communicating with purpose is an act of leadership, and that ideas and stories have the power to move people and transform realities.
Founder and Director, FALA - Impact Studio
Marketing & Branding
Art Manager
Administrative Analyst
Producer and Engagement & Mobilization Analyst
Administrative Coordinator
Digital Analyst
Planning and Content Coordinator
Operations
Manager
LABFALA Coordinator
Designer
Impact means transforming attitudes, systems, and awareness with a community-centered approach.
in the media
